Wella & Clairol Favorites

For Naturally Dark Hair Express yourself with 7 FLARE™ Me DARK Permanent Cream Colors. True2Tone Technology delivers up to 6 weeks of bold color results on dark hair. Expressive color for the everyday artist in you. For naturally dark hair No pre-lightening needed Long-lasting,...

Your blonde has a new best friend! Shimmer Lights Violet Toning Mask provides the perfect balance of violet toning and deep conditioning to keep blonde hair bright and shimmering with breakthrough technology. Violet pigments neutralize brass for a cool result with lavender extract and...

our blonde’s secret weapon to keeping hair manageable and touchable all day long. Color-enhancing treatment conditions hair for smooth, touchable style while the botanical-rich formula nourishes hair to reduce breakage while styling. Violet pigments help restore lost moisture for silky, shiny, healthy-looking hair. Only...

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Shimmer Lights Permanent Cream Toner has a silky consistency for easy application. Use after pre-lightening or to refresh blonde tones to neutralize brass for even, blended results.

Use only with 10 Volume Developer Neutralize brass and enhance your blonde with up to 90% less breakage,** thanks to the #1 permanent toner in the US.* WELLA colorcharm Permanent Liquid Toners let you create hard to achieve shades of blonde, such as platinum...

  NEW 30 Volume Cream Developer: Delivers an extra lift. Best used with WELLA COLORCHARM Permanent Gel, Liquid, and Vivid Darks hair color or Lighteners.

VIVID DARKS Permanent Cream color Out of the dark and into bold, Vivid Color Achieve vibrant color on naturally dark hair with WELLA COLORCHARM VIVID DARKS. Our permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in...

Kick major brass with the #1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, WELLA COLORCHARM Permanent Liquid Toners are quick and easy to use for at-home, salon-quality blondes. Our toners are gentle on hair allowing you to neutralize...

The extra-strength Basic White Powder Lightener provides balanced lightening for highlights with results that are predictable and quick. Basic White benefits include: Balanced lightening Predictable, quick results Full range of lightening services

The extra-strength Basic White Powder Lightener provides balanced lightening for highlights with results that are predictable and quick. Extra-strength BW2 Powder lightener is dedusted to minimize powder fly-away, letting you create a full range of subtle-to-dramatic off-the-scalp lightening services.Basic White benefits include: Balanced lightening...

Kaleidocolors Tonal Powder Lighteners lift up to 5-6 levels. Kaleidocolors Violet is formulated for light brown to light blonde hair